IT'S NOT CRICKET
It's so much more!
LEVELLING THE PLAYING FIELD
GETTING EVERYONE INVOLVED
BRINGING A COMMUNITY TOGETHER
Transforming a traditional game into an inclusive experience.
It's Not Cricket
£68.00 GBP
The best bits of cricket with the rowl of the dice
Tactical, high-energy gameplay for 2–13 players
Premium design with beautifully crafted components
EQUAL . STRATEGIC . SOCIAL
It’s Not Cricket reimagines the strategy and tension of cricket into a fast-moving social board game that anyone can play.
Beautifully crafted and built around fairness, rivalry and unpredictability, every match becomes its own story.
Designed for game nights, families and competitive friends alike.
Game play in action
Shot of all our dice and the box
Close up photo of our Willow characters
Game play in action
READY TO PLAY?
EXPECT CHAOS AT THE TABLE
Become the Willows. Take on the Rowlers. Try and argue with the Umpire... their decision is final!
One minute you’re cruising towards victory, the next someone’s rowled your best player and the whole table erupts.
Built for rivalries, dramatic comebacks, risky decisions and loud reactions, It’s Not Cricket turns game night into a fast-moving social battle where nobody stays comfortable for long.
You don't need to know cricket. Just confidence, tactics, a bit of luck, and try not to lose your head when the dice turn against you.
Frequently asked questions
- 01
- 02
- 03
- 04
JOIN OUR COMMUNITY
We’re bringing It’s Not Cricket to the UK Games Expo this May.
Come and play the game, meet the characters and compete for the top spot on the leaderboard.
-
Live demo games
-
Daily prizes
-
Exclusive merch
-
Hall 3, Stand 3-1034
Join our newsletter beneath to learn more!